Digital TV & Set top Box Consultancy, Strategy, Marketing Services
Due Diligence, market intelligence, Market Segmentation
Strategy development, business case creation, partner and customer identification for new product and technology introduction or for new ventures. Standards body representation.
Market surveys of particular segments - covering market trends, competition analysis, customer requirements and market segmentation. Dedicated market
Analysis of competing vendor offers - commercially, technically and strategically.
New product introduction programme management - PR, events, web marketing, development of marketing collateral. Market trends presentations at seminars, conferences and internal events.
Due diligence support for potential acquisitions or mergers. Non-executive roles.
Market intelligence and representation for companies without a European or UK presence.
, market intelligence
, Market Segmentation