Telecompaper – Telecom news and research – Consumer Panel Research

By: Digitalmediaasiacom & Dme  09-12-2011

Telecompaper is very excited to be launching a new research product: Consumer Panel. Every month we interview at least 2,000 Dutch consumers about their telecommunications preferences, spend and channels for fixed, mobile and internet. The result are CBS stratified for age between 18 – 65, gender and geographic location.

We started with our panel in August 2007, so historic information is available. At the moment we have more than 30,000 respondents in our panel. Each month at least 2,000 are added.

Our Consumer panel gives you a unique insight in the behaviour and current situation of Dutch consumers and the telecom services they are using. If can help you make sound assumption about current behaviour in the markt. Our panel gives you solid results to support your business case, and delivers you the answer much faster

Questions Consumer Panel

Below you can find a list of questions we asked our Consumer Panel about their use of mobile telephony, broadband connections, fixed telephony and TV. The questions seek details on their current situation, purchasing habits, usage and churn.

Mobile

Current  
  Do you currently use a mobile phone?
  Do you own a PDA or smartphone?
  How many mobile handsets are there within your houshold?
  What kind of mobile connection do you have for your main mobile connection?
  What kind of moible phone/PDA/smartphone/BlackBerry do you own? Multiple answers possible
  What kind of prepaid connection did you buy previously?
  What type of subscription do you have?
  Which company do you use for your mobile connection?
  Who pays the fees for your mobile connection (monthly fees, call charges)?
Sales  
  In which shop did you buy your current mobile connection (prepaid or contract)?
  What were your main reasons for choosing your current mobile provider? Multiple answers
  Where did you buy your current mobile connection (postpaid or prepaid)?
Usage  
  How many SMSs do you send a month?
  What are your average monthly mobile telephony costs? (Euro)
  Which mobile data services do you use? Multiple answers possible
Churn  
  Are you planning to buy a new mobile connection in the next six months?
  When does this subscription end?
  Which new subscription type do you prefer?
  Which subscription type do you prefer?

Broadband

Current  
  Do you have an internet connection at home?
  What type of internet subscription do you have at home?
  Which additional services do you take out? (Extra costs on top of standard subscription)
  Which provider do you use for your internet connection?
Sales  
  On which internet site did you buy your current subscription?
  Where/how did you buy your current internet subscription?
Usage  
  For what purpose do you use the internet? Max. 5 answers
  Have you bought anything via internet during the previous 12 months?
  Which mobile data services do you use? Multiple answers possible
  How many hours do you use the internet at home each week?
  Is this amount just for internet and telephony or does it include other services?
  What have you bought via the internet in the past 12 months? Multiple answers possible
  What is your monthly spend for internet access and services?
Churn  
  Are you planning to change your internet subscription in the next 6 months?
  What are you planning to change on your internet subscription? Multiple answers possible

Fixed Telephony

Current  
  Have you ever had a fixed telephony subscription?
  How many fixed phone lines/numbers do you have and use at home?
  Is this a seperate contract or was it acquired in a combination with TV or internet?
  What kind of connection do you have for fixed telephony?
  Which providers for fixed telephony do you use at home? Multiple answers possible
  Who pays for your fixed telephony connection?
  Why do you not have a fixed telephony subscription (any more)?
Sales  
  Where did you buy your current fixed telephony subscription?
Usage  
  What is your average monthly spend for fixed telephony services (excluding costs for internet access)?
Churn  
  Are you planning to change your fixed telephony subscription in the next 6 months?
  What are you planning to change on your fixed telephony subscription? Multiple answers possible

Television

Current  
  Do you have a television connection at home?
  Do you have additional channels on your standard television service?
  Do you subscribe to other services from your current television provider?
  How many televisions set are used every day in your household?
  What kind of connection do you have for your main TV?
  What kind of TV do you use for your main TV set?
  With Which TV provider do you have a subscription for your main TV set?
Sales  
  What were your main reasons for choosing your current TV provider? Max. 3 answers
  Where did you buy your current TV subscription?
  Who within your household decided the current television providers?
Usage  
  How much time do spend watching television per day?
Churn  
  Are you planning to change your TV subscription in the next 6 months?
  What are you planning to change on your TV subscription? Multiple answers possible

Research Charts

The Telecompaper Charts are based on our own consumer panel. The Charts will provide a quick overview of one subject in clear graphs. Should you want more or other information beyond our charts, our consumer panel also allows you to get answers to your specific questions. Currently, our database includes the results since August 2007 and we have the responses of more than 30,000 consumers. You can expect our first Charts in the coming weeks, so stay tuned!

Pages: 1   Published:24 Nov 2011

This chart shows the willingness of consumers to change to a triple play package, if they would be offered a gift when they transfer. The question asked was: "If you have triple play, for which of the following gifts would you be prepared to subscribe to a new triple play package (internet, television and fixed telephony) from a new provider? If you have no triple play, for which of the following gifts would you be prepared to subscribe to a triple play? In order to receive the gift, you'll receive a 1 year contract minimum, up to 3 years max". Respondents could choose between the following gifts: Apple iPad; Samsung or Blackberry tablet; Desktop computer; Laptop; Wii, Xbox or PS3; other gift or none of these makes me want to change. The results of the total market and total market of triple play subscribers are shown as well as the results of the following triple play providers: KPN, Tele2, UPC and Ziggo. Source: Telecompaper Consumer Panel. Results are CBS stratified for gender and age (15-65). The survey data is from October 2011 (n=2,165).


Pages: 1   Published:21 Nov 2011

This chart shows the cumulative distribution of mobile call durations. Source: Telecompaper Invoice Insight. Results based on more than 1.8 million calls from more than 230,000 mobile invoices from the providers KPN, Hi, Telfort, T-Mobile and Vodafone. The strong increase at 60 seconds is due to the way Telfort lists call details on its invoices. Telfort only shows the billed amount, i.e. whole minutes, of which the largest share is the first minute.


Pages: 1   Published:14 Nov 2011

This chart shows the interest of consumers in watching TV without commercials. The question asked was: "Are you interested in watching Dutch TV without commercials? If so, how much would you pay for it?". The answers consumers could choose between were: Interesting, but would not want to pay; Interesting, willing to pay 5/10/15/20 EUR extra a month; Not interesting, I like advertising; Not interesting, I do other useful things in commercial break; Not interesting, consider cancelling TV subscription; Not interesting because of other reason. The answers: "I don't know, and I don't pay the bill" have been excluded. The results of the total market are shown as well as the results per age (15-19, 20-29, 30-39, 40-49, 50-59, and 60-64), and the result per type of TV connection (cable with Digital TV, cable with analogue TV, Digitenne, Sattelite, (A)DSL / Internet, and Fiber). Source: Telecompaper Consumer Panel. The survey data is from October 2011 (n=1,918).

Customized Research

If you cannot find the answers to your question in our Charts, you can allways ask us to provide you with customised charts or queries. We are able to provide you with almost any kind of search on the result of the Consumer Panel. We can zoom in on provider level, gender, age, or any other question from the panel questions.

Percentage of women that has a smartphone and is using it to surf the internet?
Percentage of women that has a smartphone and is using it to surf the internet?
Do youngster spend more on their prepaid connection?
What mobile providers are Ziggo client using for their postpaid, or prepaid connection,
Etc.


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