The web has finally become just one more tool for business
communications. Designing websites that really work, however, is not something
you should assign to anyone in the company who has extra time. Among the
Aesthetic design – Principles that work
on paper don't work on the web. Our artists know the difference.
Navigation – This is a new concept for people
who write for paper publication. Sure, there are tables of contents, but
hot links? Talk to us about this.
Writing – Writing for the web is a new
experience for most writers. Extensive research has shown that people
don't read a computer monitor the way they read print on paper. Their
attention span is much shorter, and so we end up writing very differently.
More use of bullets, many (intentional) violations of the rule against
sentence fragments, etc. Fortunately,
we've had years of experience writing for all sorts of media and adapting
as we went along, so writing for the web was a small adjustment.
– We can show you how you can do your own maintenance without risking
messing up the programming code that makes everything work.
Your web site, brochures,
business cards, stationery, press releases, invoices, proposals, and reports
are all a representation of your company. If they are poorly written,
that reflects badly on your company. Can you afford that?
We can make all your
corporate communications effective and something to be proud of. It doesn't
cost a lot, the turnaround time is fast, and the results make a difference.
Bad writing is a little
like body odor – nobody will talk to you about it but they will notice
it and talk to their friends. We
once worked at a company where the in-joke throughout the company was
that memos from the corporate offices were written in "near-English"
– and 20 years later people still talk about them.
We have years of experience
on the web, as well as in marketing, communications, and business. If
we can help you with any of these, call us.