The one truism in digital media is that every advertiser is different. When you factor in tangible factors such as paid media investment, channel diversification, and advertising funding levels at the top and bottom of the funnel, the media attribution game becomes challenging. When you factor in earned media investment, offline footprint, and existing brand equity and word of mouth, flexibility, objectivity, and daily adaptation of the attribution model become paramount.
As the leading media attribution management platform since 2006, ClearSaleing has pioneered highly customized and “glass box” media attribution approaches. These approaches can range from simple, yet powerful rules-based algorithmic approaches to the industry’s first customized, statistically-driven, and scaled attribution methodology that is ClearSaleing Altitude. Our belief is that every advertiser requires a unique solution, and ClearSaleing has prided itself on providing powerful attribution across many verticals and hundreds of advertisers.