ClearSaleing Optics is a groundbreaking achievement in the marriage of granular and complex marketing data, media attribution, and syndicated marketing and economic data. CS Optics enables advertisers to identify daily performance data from all digital marketing channels under different media attribution lenses. Information can be viewed holistically across all paid, earned, and owned digital media, or at a channel, campaign, publisher, or customized grouping level.
Customers who subscribe to the ClearSaleing Barometer data syndication platform will be able to compare their media performance data to high context sources, such as vertical benchmarks and economic data, to make more informed decisions with context into the influences that impact the marketing mix. All stakeholders in the organization, whether you’re the CMO or display media analyst, will be able to clearly visualize the media performance information that matters, in order to take action that creates results.