Why a DAM System

By: Chuckwalla  09-12-2011
Keywords: Asset Management, Digital Asset Management

The advent of social media and the explosion of smart mobile devices are causing dramatic changes in the way people communicate and get information. Media is evolving from one-way broadcasts to two-way interactive dialogues. This sea change currently underway is causing tectonic shifts in the way people connect with marketing messages, consume media, and learn.

The digital asset has emerged as the fundamental medium utilized to communicate brand, to deliver media content, and to articulate training in a compelling way. The proliferation of new consumer touchpoints coupled with the need to continue to leverage traditional media make the challenge of getting the right message to the right audience at the right time a more daunting task than ever. Chuckwalla's next generation Digital Asset Management System provides a centralized "factory" to create and produce digital assets and an intelligent "warehouse" to efficiently distribute them to consumers, partners, and other constituents across both traditional and interactive communication channels.

Keywords: Asset Management, Digital Asset Management

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