Why a DAM System

By: Chuckwalla  09-12-2011
Keywords: Asset Management, Digital Asset Management

The advent of social media and the explosion of smart mobile devices are causing dramatic changes in the way people communicate and get information. Media is evolving from one-way broadcasts to two-way interactive dialogues. This sea change currently underway is causing tectonic shifts in the way people connect with marketing messages, consume media, and learn.

The digital asset has emerged as the fundamental medium utilized to communicate brand, to deliver media content, and to articulate training in a compelling way. The proliferation of new consumer touchpoints coupled with the need to continue to leverage traditional media make the challenge of getting the right message to the right audience at the right time a more daunting task than ever. Chuckwalla's next generation Digital Asset Management System provides a centralized "factory" to create and produce digital assets and an intelligent "warehouse" to efficiently distribute them to consumers, partners, and other constituents across both traditional and interactive communication channels.

Keywords: Asset Management, Digital Asset Management

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Other products and services from Chuckwalla

09-12-2011

Optional Components

Users simply drag and drop files into network folders that are mapped to folders in the Chuckwalla repository with specific settings for check-in frequency, versioning, metadata assignment, thumbnail/preview generation, etc. Workflow Manager - enables the creation of sophisticated custom workflows, including scheduling, notifications, approvals and more.


09-12-2011

Clients

The Chuckwalla Desktop for Macintosh is a native client application for Mac OS X that allows power users to store, search for and retrieve assets in the Chuckwalla System. The Chuckwalla NetClient is a customizable, browser-based interface that allows users and administrators access to functions of the Chuckwalla Server. Users can upload, search and browse for assets, view and update metadata and download assets.


09-12-2011

Server

The cornerstone of Chuckwalla v6 is an intelligent enterprise repository that controls otherwise unstructured rich media content including images, simple and compound documents, layouts, presentations, audio and video files, and more. Chuckwalla uses Microsoft SQL to store the related metadata, supporting unlimited custom metadata fields that can be shared across the enterprise.