Certain Platform

By: Certain Software  09-12-2011
Keywords: Event Management, Event Management Software, Event Marketing

Comprehensive Event Management Software in the Cloud

The Certain Platform is a comprehensive event management software suite that enables organizations to easily plan, promote, manage and track events in an integrated, cloud-based solution. Certain empowers key players to work in concert toward the success of each event or meeting by bringing them together in a truly collaborative environment. Stakeholders at every level – planners, attendees, exhibitors, business sponsors and C-level executives – will maximize every dollar invested in events and realize more business value utilizing the best practices and automated tools built into the Certain Platform.

Comprehensive Event Management & Collaboration

The Certain Platform provides organizations with a 360-degree view of their meetings program and allows more collaboration at every level, helping organizations realize more value at each event. The on-demand technology combined with the proven capabilities found in the Certain Platform can be leveraged by event professionals to manage event schedules and suppliers, control costs, drive attendance, engage attendees and gather in-depth intelligence to improve the value of current and future meetings. When used to its fullest, the Certain Platform can become an electronic version of the Event Binder with built-in automatic best practices and triggers that make it effortless to manage tasks, projects and suppliers.

Event Marketing and Promotion

Online Registration and Attendee Management

Because it’s cloud-based, the Certain Platform is flexible, scalable and extensible – allowing organizations to easily build event websites and registrations forms that offer a personalized experience to each registrant and attendee. Planners can gather participant info, track important data, send event confirmations, and allow attendees to edit or cancel their registrations anytime. The Certain Platform supports the creation of unlimited registration pages, while user-specific login and rules can provide a tailored registration for each visitor. Planners can manage on-site check-in and logistics; and even produce badges, rosters and other reports with options that allow customization of every detail.

Collect Payments and Track Financials

The Certain Platform enables organizations to sell tickets and merchandise, as well as charge registration fees which can include automatic rollover from early bird to late registration. Process credit cards in real time or delay handling until attendee approval using the secure online payment connection with PCI Security Level 1 compliance for assured security. Other financial features help manage invoicing, taxation (including VAT/GST), and international compliance.

Deliver Events to Smartphones and Tablets

Certain SMM - Leverage Lesson Learned at Every Event

Certain SMM enables meeting professionals to plan and collaborate with all event stakeholders in a single location – leveraging technology to manage projects and timelines, increase visibility into costs and consistently use best practices at every event. By collaborating on events from initial proposals to attendee activity reports to analysis of meeting costs, organizations realize true business value and make more intelligent decisions with the strategic meeting management capabilities built into the Certain Platform. Budgeting and tracking, management reviews, and features to aid with legal or regulatory rules are included to help meetings comply with company guidelines and policies. Companies can ensure consistency and quality across all events with automated procedures and built-in best practices that standardize the entire event lifecycle.

Validate with Event Intelligence

The Certain Platform makes it easier for organizations to quantify the value of each meeting and their entire events program. Robust reporting enables organizations to thoroughly examine attendee profile information, participant comments in Certain Mobile, all activity in Certain Virtual, along with collecting comprehensive meeting metrics. The Results Measurement Service offered by Certain Software goes even further with event intelligence by enabling organizations to assess whether a meeting truly achieves its goals and objectives with comprehensive information gathering and in-depth data analysis. Organizations can finally accurately measure and generate concrete reports that prove the business value of any size meeting or event with Certain.

Zero Maintenance in the Cloud

The Certain Platform is cloud-based, which means there is no software or hardware to maintain and no need for backups and other IT headaches – lowering the total cost of ownership for organizations. Customers access the Certain Platform through their favorite web browser – knowing it is kept up to date and constantly monitored for reliability and performance by Certain Software. Accounts can be activated quickly and planners will be up and running in no time.

Certain’s Suite of Products includes:

Certain Meetings – the hub for all your Events Information

Certain Mobile – put information for your attendees right in their hands without duplicating effort

Certain Virtual – expand events to help more attendees network, learn, and communicate in more places and for more time

Certain Results Measurement Service – truly demonstrate the benefits of your events by measuring changes in attitudes, behaviors, beliefs, and intentions

Certain SMM – Management multiple events professionally and efficiently, by organizing requests, suppliers, budgets, calendars, and more in one place

Keywords: Comprehensive Event Management, Event Management, Event Management Software, Event Marketing

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Other products and services from Certain Software



Certain Mobile provides meeting professionals an easily integrated way of engaging attendees by making them the center of the event universe – providing attendees with instant access to resonant content, announcements, agendas, activities and news via their smartphones and tablets. Meeting professionals now have an easy way to manage events, while cutting costs and reducing an event’s carbon footprint.


Meeting Management Software | Strategic Meetings Management

Certain Software’s Strategic Meeting Management solution enables meeting professionals to realize more value by planning and collaborating with all event stakeholders in a single location – leveraging technology to automatically manage projects and timelines, increase visibility into costs and employ best practices consistently at every event.


Results Measurement Service

The Results Measurement Service will help organizations develop more powerful, results-driven events with benchmarking and measurement services specifically designed to meet the needs of meetings professionals. Certain’s Results Measurement Service can assess the impact of an individual conference or event in a comprehensive and persuasive way.


Event Management Software | Online Corporate Event Management Solutions

Stakeholders at every level – planners, attendees, exhibitors, business sponsors and C-level executives – will realize more business value utilizing the event best practices and automated tools built into the Certain solution. Engage Attendees - Attendees get more out of an event with Certain’s mobile, social networking and virtual event components - keeping them engaged in unique ways with resonant content, announcements, activities and news.


Corporate Event Management Solutions | Corporate Meeting Planners

Expand events into virtual and hybrid events to maximize attendance, leverage event content and control meeting spend. Learn how Certain Software helped Henry Schein become the leader in health care products and services. Certain Software helps corporate meeting and procurement professionals. One platform for cost control, execution, and strategy.


Virtual Events

Certain Virtual is a robust event solution that transports meetings beyond a specific date and location – providing attendees a virtual environment with instant access to conference schedules, sponsored events, marketing content and live feeds that are an ideal complement to any traditional event.