Casey Roberts, Market Research for the Food Industry

By: Casey Roberts  09-12-2011
Keywords: Competitive Intelligence, Consumer Research

We specialize in qualitative business-to-business and consumer research.

Our services include:

Market Assessments

Designed to help you better understand your market, its dynamics, and your competitors. Using both primary and secondary research methods, we provide customized:

  • Trend analyses,
  • Forecasting, and
  • Competitive intelligence.

Consumer Research

We don't crunch numbers. We seek to understand how your consumers think and what drives their purchases. We do this through:

  • Focus groups
  • On-line and off-line surveys
  • Segmentation studies and
  • Concept testing.

Industry Surveys

How can your products be more effective in the marketplace? We answer those questions by discovering the requirements and concerns of

  • Suppliers,
  • Distributors,
  • Brokers, and
  • Retailers.

Market Planning

Using information to its full advantage, we work with you to design realistic strategies and tactics to help you grow your business.

Web Site Services

Whether you are launching a new site, or expanding an existing site, we assure that your message and unique points of difference are successfully communicated in a user-friendly format.

Keywords: Competitive Intelligence, Consumer Research