Web Analytics - John Somerton

By: Casa Naturals  09-12-2011

Relying on toolbar generated metrics such as Alexa to make important decisions can be very dangerous if you don’t ask yourself the single most important question of any data collection tool: What is the source of the data?

Yes it’s the toolbar, but ultimately who is using the toolbar? That is, who has actually gone and taken the time to install the toolbar widget. I would have to guess that people install the toolbar for one primary reason – to get metrics – and not for the secondary reason of supplying metrics.

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Social Media Marketing - John Somerton

So you can hit the ground running with some good, solid, how-to-go-viral information, the first set of posts explore the more practical and creative elements of how to get retweeted. The second set of posts will give you a good solid grounding in the science and theory of getting retweeted and going viral on Twitter. Want your tweets to go viral on Twitter.