Business Finance

By: Business In General Blog  09-12-2011

It should be a no-brainer that Web site traffic directly correlates with sales, so analyzing the visits on your site is very important as a pre-cursor to how well your company is or will be doing down the road.

Get that Engine Running

Among the best ways to steer traffic your way is having focused keywords and accurate links.

If you are dealing with life insurance for instance, utilize keywords geared towards that segment of the market like life insurance sales, life insurance, life insurance policies, life insurance plans etc. By doing so, you should are more likely to increase your Web site traffic and in turn accrue greater sales.

Content Proves Key

Secondly, having relevant and useful copy on your site once people arrive there through keywords and links is crucial.

As a person who likely visits other sites yourself, are you more apt to hit sites that are informative and easy to use or sites that offer little reader friendliness and really serve you little purpose? Visitors are most certainly going to spread the word about your site if it has worthwhile copy and is easy to load and navigate.

Links play an important role in bringing traffic to your site, so focus on this matter too.

If your Web site is short on inbound links it is very unlikely it will appear high on the list in searches. You want to be sure your site is noted in industry directories along with on industry portals. Getting those first link-backs can be a tad challenging, but be creative and put the time in to witness the likely benefits.

Bookmarks, PPC and More

Businesses are also advised to use social bookmarks with their most valuable web content, which should open doors to having countless visitors driven to the site.

Directory submission is an option for some link building while others are used for generating viewers to your site. While many of the directories come with a cost, the expense can be well worth it in giving you a great local marketing tool.

When it comes to PPC, don’t just throw money at the wind and expect to see net results automatically.

One key area to understand with such a campaign is negative keywords; save money and frustration so your company and its Web efforts are not left spinning their wheels.

Finally, decide what amount of time and effort you want to put into your enhanced traffic efforts.

Some companies hire full-time individuals to handle these tasks while others go the part-time or even consultant routes to fill the needs.

Decide which is best for your company and roll with it. In doing so, you will hopefully find the roads to your Web site full of traffic, something no business is going to sit around complaining about any time soon.

Contact Business In General Blog


Print this page

Other products and services from Business In General Blog


Sales and Marketing

Your marketing strategy should become a plan that includes monthly review, tracking and measurement, sales forecasts, expense budgets and non-monetary metrics for tracking progress. Some parts of the plan also will work better than others, so review and revise to accommodate what you learn as you go. In terms of your business offerings, what could you drop off the list because it’s not strategic.


Legal and Taxes

Most known software companies have had imitators mimicking packaging and interface, and sales lines, but that’s not actually illegal except in very extreme cases. If you doubt me, browse the retail shelves somewhere, and see how many packages copy how many other packages. While it’s shabby and usually kind of sleazy, it happens a lot and there’s not a lot of legal protection.


Palo Alto Software

What Business Plan Pro did was help me get down on paper what we were doing and which directions we were going that we never stopped to think about before. They had just confirmed getting their snacks into a local winery, The Terra Cotta Vineyards, so they were celebrating a win. Randy knew they needed to expand to keep up, but they couldn’t keep funding the expansion with credit cards.


Business Planning

The comparison between planned results and actual results isn’t a tool to catch people who underperform their measurements; instead, it’s to catch performance problems early and to work together to solve problems. Given the increasing pace of change, and the needs of a business to anticipate, track, and manage that change, the right kind of business planning is something that happens regularly, and continues forever.


Business Management

In fact, many women believe there is more pressure on them when beginning a business - pressure to be taken seriously, to make the right calls, and in some cases to realize a lifelong dream. She can’t handle all her responsibilities – For many women, having their own small business also comes with the responsibility of raising children, sometimes in a one parent environment.


PR and Communications

Once you get coverage, you can post this on your site and share it with your networks for even more credibility power. Share new trends, an interesting angle to a topical, major event, awards or recognitions or new innovations. Some or all of these may apply depending on your personality, speaking skills and level of expertise. Public relations is when a third party endorses your public interest and news stories for FREE.