Services : Christmas Shopping Store

By: Brushfire Pottery  09-12-2011
Keywords: holiday, analytics, Winter Holiday

Although once dedicated mostly to clearance sales, the January sales now comprise both winter close-out sales and sales comprising the redemption of gift cards given as presents. Young-Bean Song, director of analytics at the Atlas Institute in Seattle, states that it is a "myth that the holiday shopping season starts with Thanksgiving and ends with Christmas. January is a key part of the holiday season." stating that for the U.S. e-commerce sector January sales volumes matched December sales volumes in the 2004/2005 winter holiday season

Keywords: analytics, holiday, Winter Holiday