implement marketing automation lead generation social media California

By: Brightmagnet  09-12-2011
Keywords: Track Record, Marketing And Sales, Lead Lists

When implemented properly, with the proper alignment between marketing and sales and the proper enhancement of lead management processes, marketing automation delivers dramatic performance breakthroughs:

  • More leads converted into revenues
  • Increased marketing productivity, with more campaigns with the less resources
  • Sales reps becoming more productive
  • Progress and results measured and tracked in real-time

We are not technology specialists, but have a distinguished track record partnering with software vendors and technology integrators to implement technology solutions that deliver the expected business results. We have implemented several enterprise wide ERP implementations with budgets above $50M and know how to work with clients to establish the foundation necessary for the implementations to deliver business results.

We help clients:

  • Clean up and integrate the data, to enable segmentation and targeting
  • Redesign the lead management processes for clarity and effectiveness
  • Align marketing and sales around a common definition of lead qualification
  • Build the skills levels of the marketing and sales teams so that they can leverage the potential of the new tools

When this is in place, marketing automation starts delivering its functionality in support of predictable revenue growth:

  • Automated lead scoring and prioritizing
  • Lead activity monitoring with real-time alerts
  • Automated nurturing campaigns, including trigger-based nurturing
  • Integration of lead nurturing with CRM data and CRM activity
  • A/B testing
  • Prioritized lead lists for sales
The information in this article was current at 06 Dec 2011

Keywords: Lead Lists, Marketing And Sales, Track Record,

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