Content marketing to build trust for the brand and generate leads

By: Brightmagnet  09-12-2011
Keywords: search engines, Press Releases

Content marketing is a powerful tool to:

  • Connect and engage with buyers.
  • Build trust for your brand.
  • Improve your ranking with search engines.
  • Generate quality leads and predictable revenues.

We partner with you to research and identify:

  • What subject matters will be most interesting and valuable for our audience.
  • What content niches are still available, that your brand could occupy.
  • Where and how your prospects like to consume content online.

We then work with you to:

  • Map your target markets.
  • Create buyer personas: in-depth profiles of your various types of prospects, with behavioral characteristics.
  • Optimize your value proposition, so that your brand becomes the best choice for your ideal customers.
  • Formulate a strategy for developing an abundant stream of valuable engaging content.

We then create, publish and promote content:

Relevant, compelling materials that establish your company as a thought leader in your market, drive readership, and turn skeptics into buyers.

  • Articles
  • Blog posts
  • Case studies
  • eBooks
  • eNewsletters
  • Podcasts
  • Press releases
  • Videos
  • Webinars
  • White papers

Keywords: Press Releases, search engines

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