A logo is a name, symbol or trademark. It helps to differentiate one business from another by providing it with some sort of unique corporate identity. A logo will help to ensure that a business can be quickly & easily identified and recognised by both it's target and potential customers.
A branded logo can comprise of a name, letters, numbers, a symbol, a signature, a shape, a slogan, a colour or a particular typeface.
All branding should be incorporated into all forms of marketing media such as: promotional products, signage & exhibition stands, company stationery, etc..