Bloomberg & Associates | Services for Health Care Marketing and Strategy

By: Bloomberg Associates  09-12-2011
Keywords: Marketing

B&A offers a variety of services that can be accessed individually or combined into a package. We can provide:

    • marketing function’s organization,
    • infrastructure,
    • interactions,
    • staff capabilities,
    • resources including outside vendors, and
    • evaluation measures.
    • in-person or telephone focus groups,
    • online web panels,
    • telephone surveys,
    • web surveys, and
    • in-person interviews.

Secondary research involves gathering existing data in these categories:

    • demographic,
    • market share,
    • psychographic,
    • lifestyle, and
    • health behaviors.
    • reviewing existing data,
    • gathering additional data,
    • developing a SWOT (strengths, weaknesses, opportunities, and threats) analysis,
    • working with key individuals to determine the organization’s goals and objectives,
    • selecting the products and services on which to focus by market, and
    • creating a monitoring and evaluation plan.

The result is a strategic marketing plan that can serve as a blueprint for two to three years. Implementation and evaluation action plans are included.

Keywords: Marketing