Block Consulting - Marketing Professional Services, Business Development, Strategic Alliances, PR and Media Relations

By: Block Consulting  09-12-2011
Keywords: Marketing, Online Marketing, Business Development

Account management

B2B business development

Brand
management

Business trends

Closed-loop marketing | bus dev | sales

Corporate communications

Creative ideation

Customer acquisition programs

Demand | lead generation

Global marketing platforms

Industry alliances

Market research | SWOT analysis

Marketing | sales alignment

Media training

Messages | positioning

Opportunity assessment

PR | media relations

Project | program management

Proposals | targeted pursuits

Research studies | white papers

Sales growth

Social media

Strategic partnerships

Writing | editing

Services

Our expertise? We plan and deliver executable and successful branding and messaging, communications, PR/media relations, demand generation, business development and sales support programs.

Our campaigns, targeted proposals and sales pursuits enhance your market position, engage clients and prospects, and generate new revenue streams. Most important, we're able to work with virtually any size budget – from large enterprise to small, medium sized and emerging companies.

Our services are based on the belief that success is in the details, supported by a relentless focus on delivering collaborative, integrated – yet pragmatic and cost-effective – marketing solutions. We rapidly build a marketing strategy, plan and tactics or enhance what's already planned or in place.

  • Create and implement innovative business development, PR and client acquisition programs
  • that generate revenue
  • Lead brand building and deployment initiatives
  • Build and manage marketing plans, winning proposals and sales pursuits
  • Craft compelling value propositions, messaging and tag lines so your clients and prospects understand "WIIFM?" ("What's in it for me?")
  • Write strategic marketing, PR communications, and sales plans
  • Source and nurture press, trade media and analyst relationships
  • Plan and implement demand generation initiatives
  • Manage new product and service launches
  • Secure and manage industry and media alliances
  • Conduct market surveys, research studies, and intellectual capital projects
  • Write white papers and case studies
  • Build and manage online marketing campaigns - e.g., SEO (Search Engine Optimization), SEM (Search Engine Marketing) and Google Analytics
  • Organize senior forums, conferences, special events
  • Manage Agencies: PR, Media, Design, Print, Advertising

With a strong focus on target audiences, we build and confirm your product/service brand story, develop key messages and value proposition, and write integrated an marketing, PR communications, and sales plan. This document highlights the "who, what, when, and how" for your organization's demand generation programs. We also create a calendar and marketing budget.


CONTENTS

• Block Consulting Overview

Sales Success in Six Easy Steps - bylined article published on HR.com

• PROVEN APPROACH:
CLOSEDLoop Marketing and Business Development activities succesfully position your comany and grow sales!

Sunset Magazine San Francisco Idea House – Secured $2M joint venture with Sunset for client to build first urban Idea House, ranked one of the world's 12's greenest homes. The Idea House's 45-foott wind turbine inspired San Francisco Mayor to launch city-wide Urban Wind Task Force. Results announced at City Hall press conference, Sep. 2009

• The Power of Thought Leadership
– Profile and revenue-generating example (>$1M)

• Strategic Alliances
– Introductions, refrerrals and client strategiic alliance/co-branding programs grew sales>$4M

• Spencer Stuart Sales initiatives added >$3M in sales
for Technology, Communicatins & Media Practice

• Ernst & Young
  • Bus dev/sales programs secured >$183M in sales

  • Block led two targeted pursuits, won $61M in client engagements

Press Quotes

  • Market Your Expertise Effectively (Lowe’s Commercial Services)

  • Advertising in the 21st Century (Lowe’s Commercial Services)

Endorsements


"Everyone who got where he is had to begin where he was." - Richard L Evans


The information in this article was current at 06 Dec 2011

Keywords: acquisition programs, Business Development, corporate communications, Lead Generation, Market Research, Marketing, Online Marketing, Program Management,