Did you say Marky Mark? No, I said Marcom Planning

By: Blazen Communications  09-12-2011
Keywords: Marketing

Did you say Marky Mark? No, I said Marcom Planning!

Blazen develops strategy based on common sense and our ability to put ourselves in the shoes of the consumers we're trying to reach. Blazen's strategy is cookie-cutter free and fosters strategic, creative and tactical possibilities that anticipate how stakeholders will react to specific marketing communications activities.

Marketing communications (marcom) plans identify the most effective and efficient combination of marketing activities, media and messaging for organizations to build and maintain their brand. Marcom plans take a bottom-up approach, thinking of the consumers experience first, and building the plan outwards from there. Did your marketing firm make you a catchy ad? Does it tie-in across your organization?

Blazen looks at how your organization allocates budgets between media channels (print, online, t.v.) and disciplines (advertising, promotion, PR, interactive, etc.) A marcom plan acts as a strategic springboard for organizations, integrating communication-related initiatives and awareness tactics by taking a proactive approach to marketing and communications.

A marcom plan:

    * Connects organizations to their goals and priorities
* Gives your organization a track to run on
* Provides targets to aim for
* Offers a base to measure progress from

Marcom plans are designed to engage your consumer with marketing activities that change how they act, think, and feel towards your brand through communications. Marcom strategies achieve specific goals through communications, or ideally, create interactive experiences for your stakeholders.

Keywords: Marketing

Contact Blazen Communications


Print this page

Other products and services from Blazen Communications


Public Relations

Blazen provides a full range of complementary public relations services that can help you achieve your objectives; media relations, media training, event management, copywriting for web and social media strategy, copywriting and strategy development.Going through a change.


Blazen Graphic Design

It's a form of communication and everything from the font size used to the image placement, can enhance to detract from your companies message. Graphic design is a creative means that combines high-end technologies and art to express and convey ideas in a visual message.


Blazen Communications Services

Blazen works with organizations to develop social media strategies and policies that allow businesses to connect and engage with their stakeholders. Regardless of how much effort you put into marketing your site, the site itself is really the most effective tool to promote your business. Understanding how to leverage social media for your organization is what we do best. 19th Century Circus & Sideshow promoter.


Social Media That Makes Sense

Our goal is to ensure you understand the various platforms, the philosophy behind them and the third-party applications that will streamline monitoring and posting, givng you a better grasp on how to integrate social media into your business operations.