Did you say Marky Mark? No, I said Marcom Planning!
Blazen develops strategy based on common sense and our ability to put ourselves in the shoes of the consumers we're trying to reach. Blazen's strategy is cookie-cutter free and fosters strategic, creative and tactical possibilities that anticipate how stakeholders will react to specific marketing communications activities.
Marketing communications (marcom) plans identify the most effective and efficient combination of marketing activities, media and messaging for organizations to build and maintain their brand. Marcom plans take a bottom-up approach, thinking of the consumers experience first, and building the plan outwards from there. Did your marketing firm make you a catchy ad? Does it tie-in across your organization?
Blazen looks at how your organization allocates budgets between media channels (print, online, t.v.) and disciplines (advertising, promotion, PR, interactive, etc.) A marcom plan acts as a strategic springboard for organizations, integrating communication-related initiatives and awareness tactics by taking a proactive approach to marketing and communications.
A marcom plan:
* Connects organizations to their goals and priorities
* Gives your organization a track to run on
* Provides targets to aim for
* Offers a base to measure progress from
Marcom plans are designed to engage your consumer with marketing activities that change how they act, think, and feel towards your brand through communications. Marcom strategies achieve specific goals through communications, or ideally, create interactive experiences for your stakeholders.