For any challenge I will;
Recommend the most appropriate tool to meet your needs and budget.
Creatively design a solution to generate clear provocative insights.
Transform the insights into an engaging report with actionable implications that facilitate profitable business decisions.
The best part is the process is extremely simple.
To make your life easier, I offer a full service approach, including;
- Finding the right participants through professional recruiting
- Managing incentives for participants
- Developing the discussion guide to tease out deep insights
- Suggesting appropriate stimuli (if required), and if necessary, helping to co-ordinate/develop the stimuli
- Providing simple instructions and/or training if required for observers in the “virtual backroom”
- Moderating the research
- Transforming the insights into actionable implications relating to the business issues to be addressed
- Developing an engaging management report of the findings and implications
- Presenting the findings and implications at a management meeting