Ionic Permanent Shine Hair Colour
Advanced American CHI 44 and Ionic Colour Technology. CHI 44: Ceramic and Far Infrared will provide maximum colour penetration inside of the hair. Ionic Technology: Ionic charge (+/-) will anchor the dyes deep inside of the hair. CHI Ionic dyes deliver unbelievable radiance, shine and longevity.
Ammonia-free providing complete colour control with a pleasant fragrance.
Longer lasting colour with unparalleled shine. Richer more vibrant reds, sensational true brunettes and fiery coppers. Pre-mixed Coverage Plus for 100% grey coverage. Exceptional High Lift Blondes for up to 5 levels of lift and deposit.
87 luxurious vibrant colours for unlimited colouring possibilities
CHI Ionic Permanent Shine Hair Colour has replaced hazardous ammonia with a mild, yet highly effective alkaline called MEA. (Monoethanolamine) When ammonia is mixed with peroxide it creates unstable gasses which leads to an unstable pH level. When MEA is mixed with peroxide, it DOES NOT create any gases and the colour maintains a consistent pH level.