Are your prospects just looking, or are they taking actions when they visit your website? Are they buying, subscribing, downloading and asking questions, or are they simply browsing and leaving? Is your website engaging visitors?
Conversion rates for old fashioned mail are less than 1%. In the digital market, new conversion rates can vary from 4% to 8%, and can reach levels of over 30% with well designed messages. If your site traffic conversion is on par with old fashioned mail, you're letting prospects (b to b) and customers (b to c) slip through your fingers. Even worse, their next internet destination may be your competition! What would a doubling of your conversion rate do to your revenue?