Marketing Company | Branding | Advertising | Graphic Design | Website Design - branding

By: Mcallistermedia  09-12-2011
Keywords: Logo, Branding

Branding is not just your visual identity like a logo, it is not marketing. Marketing gets the word out about your business but branding is about influencing the impression someone has about your business. It is the story behind the business, the emotional connection that makes it memorable.

We work with our clients to develop strong brand strategies that include position statements, taglines, key messaging by target audiences, and overall brand applications that make you stand out from the crowded marketplace and gain market share.

  • Strategy

  • Research

  • Competitive Analysis

  • Positioning

  • Brand Architecture

  • Naming

Why is branding important? It is important to invest in defining and building your brand because your brand is your promise to your consumer. It is the foundation of your marketing communication.

Keywords: Branding, Logo

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