You’ve probably heard the term and are aware you must do Internet marketing in order for your business to be successful. But are you aware that the increased use of mobile phones is having a huge impact on what constitutes a successful Internet marketing campaign?
Businesses not only need to stay current, they need to be aware of emerging trends. They also need to be responsive and act quickly to implement trending solutions in order to use new Internet and mobile marketing tools to their most productive and profitable advantage. What makes an effective marketing strategy today, may not work a month from now. Whoever develops your Internet marketing plan needs to know what works and why, and stay ahead of the curve.
If you haven’t already, it is now more important than ever that your business be utilizing social media and mobile marketing as integral parts of your overall marketing and promotion strategy. Plus, you need to ensure that you drive traffic to ALL your sites—not just your website—by using search engine marketing tools and techniques.
Once you have your newsletter, Facebook, Twitter, LinkedIn, Blogger, and YouTube accounts set up, leverage these vehicles to continually build your platform to drive sales. These relationship-building connections help your customers:
- KNOW YOU: Help you connect and engage with your customer community so that customers get to know you and your business;
- LIKE YOU: Create a tribe of loyal fans who benefit from the valuable content and great tips you offer, along with exclusive deals/coupons;
- TRUST YOU: Build trust every time you share valuable, relevant, timely information that helps your customer make the best educated decision possible. This paves the way for you to later promote and sell your superior products and services by being recommended.
- RAVE ABOUT YOU: Loyal fans advertise for you.