Market Research Software | Online Panels | Vision Critical

By: Vision Critical  09-12-2011

Innovative solutions for better, faster and easier research

With deep roots in both research and technology, we’ve been able to build platform solutions that deliver quick, accurate consumer data that can be customized to any research project. Whether you need to quickly test a new product concept or choose a reliable, easy-to-use platform for your online community, we can help.

Other products and services from Vision Critical


Community Panel Platform | Online Panels

Sparq is the world’s most adopted online community panel platform, helping companies in every industry from technology to travel connect quickly and easily to their customers and gain the insight needed to make better business decisions. Engage directly with your customers on a fast, flexible and cost-effective online platform that manages your private panels, qualitative communities, discussion groups and online surveys.


Customer Experience Management | Vision Critical

Vision Critical CEM automatically gathers and analyzes information from various external and internal sources into one central, easy-to-use location, providing scorecard-style reports that let you quickly drill down into the data. The Vision Critical Customer Experience Management solution provides deep, real-time and continuous insight into your customers’ behaviors and attitudes to enable improved performance across the organization.


Firefly Surveys | Vision Critical

Firefly Surveys’ simplified workflow and built-in collaborative tools make easy work of survey design so you can focus your energy on analyzing the results. Say hello to Firefly Surveys, the survey tool that changes everything. Firefly Surveys The smarter way to get surveys done.


Idea Screening | Vision Critical

While many business gurus will point out that this high failure rate is the price of product innovation — what they often miss is how costly it can be. You have lots of great ideas.But which ones have the best chance of success?IdeaScreenPlus distills the answers with unrivaled speed and accuracy. IdeaScreenPlus simplifies and streamlines the process of screening early stage ideas, at a fraction of the cost of conventional approaches.


News Room | Vision Critical

With the addition of Mobile Surveys to Vision Critical’s community panels, enterprises only need to author their customer surveys once and distribute them to the panelists – pre-registered and pre-screened target audiences – anytime, anywhere on multiple channels including desktop, tablets and smartphones.


Omnibus | Vision Critical

We combine your survey with others, letting you not only reap the savings of a bundled approach, but more importantly, get the audience insight that you need quickly. With Vision Critical Online Omnibus – a nation-wide multi-client survey – you can answer those lingering questions in as little as one business day.


Virtual Shopping | Vision Critical

Understand Your Customers When combined with a consumer shopper panel, the insight from a ShelfsetPlus study gives you a richer understanding of what drives your customer’s purchases. Combine shopping behavior with biometric data, surveys, interviews and purchase history to get a more holistic understanding of your customers. Test and refine your designs in an interactive shelfset to make sure your package design stands out from the rest.