An inexpensive way for you to connect with your customer is to print greeting cards. Custom greeting cards not only reinforce your brand, but it also gives your company a personal touch. Valentine’s Day, Canada Day, Thanksgiving, and Christmas are just a few of the major holidays Canadians celebrate. This short list could correspond to a quarterly greeting card campaign, as an example. Just make sure your greeting cards fit the holiday spirit. Don’t try to cut costs and send out generic greeting cards all year ’round!
Birthdays are the perfect excuse to make a point of contact. Send your loved one a birthday greeting card wishing them a happy birthday and don’t forget to put your contact information on the back of the card or include a gift certificate or coupon.
Do you have an electronic mailing list? We can customize each and every single card with variable data like names, images and custom information to let your contact know that they’re being thought of as special and unique.
Creating your Document
Follow these simple steps to create your layout.
Download our graphic design template (currently available in Adobe Illustrator or Photoshop formats)
Open the document in the appropriate program and open the layers pallet.
You will find 3 layers:
Layer Two – Production Guides
Layer Three – Customer Artwork
Following the guides create or place you artwork in Layer three (Customer Artwork).
Convert all text to outlines in Illustrator or rasterize the text layers in Photoshop (see converting text section in this doc).
Checking Your Document
It is very important to review your document’s safe margin, bleeds and trim.
Important Document Setup Tips
Bleed Area: The very edges of the document are called the bleed area. To prevent an unwanted white border from showing at the edge of your document, be sure to extend any background colors or design elements all the way to the edge.
Trim Marks: The area marked by the red lines is called the trim line. This is the finished size of the business card. The actual cut happens close to the trim line, but due to the mechanical tolerances involved in printing, the actual cut can happen anywhere from the bleed area to the safe margin. This is why it is important to keep your text and important images within the safe margin.
Safe Margin: The area marked by the white line is called the safe margin. Please remember to keep all important information, like names, addresses, phone numbers or logos within the safe margin (at least .137" from the edge) to ensure that they aren’t cut off when your document is trimmed.