Measure Trade Area Performance

By: Tetrad  09-12-2011
Keywords: Map, Sales Penetration


  • Analyze how a specific store or entire network is performing relative to available market potential
  • Optimize locations to improve overall sales penetration and minimize cannibalization.

Store Sales Penetration Analysis


  • Map and analyze your customer origin and transactional sales data
  • Determine how far customers will travel to shop at a store (for urban, suburban, rural locations)
  • Calculate store capture rates (% of business), sales penetration & market share
  • Delineate trade area boundaries
  • Assess the impact of key competitors on sales
  • Correlate customer demographics (population density, income, education, etc) with sales
  • Evaluate site characteristics (access, exposure, parking, signage)

For More Information

In the United States, call (360) 734-3318

In Canada, call (604) 685-2295

Keywords: Map, Sales Penetration

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