Evaluate a Shopping Center

By: Tetrad  09-12-2011
Keywords: Sales Penetration


  • Analyze the strengths and weaknesses of a Center's regional retail sales performance
  • Identify new leasing opportunities to bolster merchandizing mix and retail appeal

Center Market Share Analysis and Trade Area Delineation


  • Delineate trade area boundaries based on customer origin and sales penetration
  • Report on market size, demographics and consumer spending potential
  • Calculate the Center's overall market share and performance by retail category
  • Set achievable market share goals.
  • Calculate the optimal floor space area that should be allocated to each merchandising category
  • Describe the dominant target market segments (PRIZM, PSYTE, etc) in the trade area
  • Find retailers that best fit your shopping center


  • Create an effective leasing tool to illustrate site opportunities to prospective new tenants
  • Determine the appropriate merchandizing focus and tenant mix to match shopper needs

For More Information

In the United States, call (360) 734-3318

In Canada, call (604) 685-2295

Keywords: Sales Penetration

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