Expertise | Open Directions

By: Open Directions  09-12-2011
Keywords: Social Marketing

Great outcomes are built with great strategies. Strategies which build on the unique vision of your organization and set direction informed by research, expertise and planning. Looking past conventional enthusiasm for the tactical, smart strategy inspires and guides with clear focus on measurable outcomes. This is our work – Tangible outcomes informed by strategic thinking.

Our social marketing work employs the strategies of marketing and communications applied to social purpose goals. It’s more than social media. It’s more than the latest thing. It’s informed marketing and communications that get inside the real ways to make and create change. It puts social media and other social technologies to work knowing how and why they matter to what you’re working towards.

All organizations need to get things done. How they get things done matters. When organizational governance, structure, workflows, systems, tools and processes are well designed, people are happier and more capable of creating results. We’re experts at evaluating how organizations do what they do. We can help shift how you work, so that you get more of what you need to do done.

Keywords: Social Marketing

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Work | Open Directions

Armed with these insights, our strategy began focusing on the creation of a Production Management System that would allow the easy workflow management of project requests, prioritization, budgeting and lifecycle management. This included a detailed analysis of the design of print material, prizing, contesting structures and in particular each detail of how the program was going to be introduced to every grade 8 class room in all of Canada.