Consumer experience and engagement will continue to play a pivotal role in advertising. As consumers become intertwined with marketing messages the line between communication and utility will blur. Brands that achieve utility in their marketing efforts will achieve a deeper and more meaningful relationship with their customers. Noise’s media department is completely integrated with our strategy, technology and creative departments. Media is no longer a passive strategic task – it now requires a deep understanding of countless consumer touch points. As such, we understand the complete picture involved in a given challenge and make online and offline paid and earned media recommendations that work in sync with the greater strategy.
Our competencies include:
- Exchange Based Media Planning & Buying.
- Ad Serving & Trafficking
- Traditional Media Planning & Buying.
- Social Media Community Management and Monitoring.
- Social Media Outreach
- Behavioral Segmentation
- Market Segmentation
- Analytics Reporting.
- Real Time Iteration/Optimization
- SEO & SEM.