Media | Noise Digital | Vancouver & Toronto Advertising Agency

By: Noise  09-12-2011
Keywords: Marketing

Consumer experience and engagement will continue to play a pivotal role in advertising. As consumers become intertwined with marketing messages the line between communication and utility will blur.   Brands that achieve utility in their marketing efforts will achieve a deeper and more meaningful relationship with their customers. Noise’s media department is completely integrated with our strategy, technology and creative departments. Media is no longer a passive strategic task – it now requires a deep understanding of countless consumer touch points. As such, we understand the complete picture involved in a given challenge and make online and offline paid and earned media recommendations that work in sync with the greater strategy.

Our competencies include:

  • Exchange Based Media Planning & Buying.
  • Ad Serving & Trafficking
  • Traditional Media Planning & Buying.
  • Social Media Community Management and Monitoring.
  • Social Media Outreach
  • Behavioral Segmentation
  • Market Segmentation
  • Analytics Reporting.
  • Real Time Iteration/Optimization
  • SEO & SEM.

Keywords: Marketing

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Achieving your organization’s marketing objectives depends on identifying and navigating a complex media and business environment. It’s no longer good enough to just pick the appropriate channel with the appropriate audience and hope for the best. We employ content strategy that links each channel to social media conversations and back to purchase.