Marketing Automation is a comprehensive solution which can help increase your organization’s efficiency, drive ROI and align your sales and marketing teams. Through lead management, lead nurturing and lead scoring marketers are able to gain a 360 degree view of their sales pipeline, ensuring every lead gets the appropriate treatment. Done right, marketing automation can help companies improve their productivity and drive more sales from their website, but only if they have the correct tools.
Choosing the right marketing automation system is simpler than you may think. Your marketing automation software needs to help you manage your marketing funnel by capturing and nurturing leads, integrating with your customer relationship management (CRM) system, measuring the effectiveness of campaigns and helping you establish concrete ROI for your marketing initiatives.
Marqui’s web marketing software helps you make your marketing initiatives more efficient with: