The Davines Story | Luscious Salon

By: Luscious Salon  09-12-2011

In 1983, the Bollati family founded the Davines group in Parma Italy. They started as a research laboratory, producing high-end hair and skin care products for renowned cosmetic companies world wide. After a decade of honouring our expertise, we started creating our own line of products exclusively for salons.

Since the begining, we’ve focised on creating quality products that are scientificially engineered to work, and express our distinctive style and spirit.

Quality to us means means having the freedom to create the best with careful attention to and respect for our environment, using high grade, natural ingredients, and applying scientific rigour to every product. Our style is a reflection of our curiosity and openness to the world – different cultures, customs, and people that truly inspire us, and our Italian perspective of history and art, design and fashion, culture and lifestyle, because it is our heritage and who we are. While we are in tune with today’s mood, we set out ot create concepts and products that are destined to become classics with their timeless appeal. We are courageously true to our feelings and ideas. We dare to do what we believe in. Rather than conforming to the mainstream, we choose to trust our intuition and pave our own path. This allows us the freedom to develop concepts and products that are original, authentic and emotionally connect with people.

Our work is a thoughtful balance of substance and style, nature and science, people and ideas. It is what enables us to create what we call life-enhancing projects.

22 years later, the davines community spans more than 60 countries, thousands of salons and hundreds upon hundreds of passionate hairdressers. Although we continue to grow, with headquarters in Parma, Italy, New York and Paris our roots are firmly planted in our beginnings as a family-owned research laboratory guided by the same desirefor quality products with an authentic approach and timeless appeal.


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