Great Lengths® is known throughout the world as the highest quality single strand extension system available. This begins with the specialized training a hairstylist must take before he/she can become certified as a Great Lengths® artist and this is evident in the method and quality of installation. Great Lengths® uses only the best hair available on the market today, guaranteeing trouble free wear-ability to the client.
David Gold owner and founder of Great Lengths Human Hair Extensions started his business in the textile industry creating iron-on transfers for T-shirts. After a few years of making iron-on transfers David was asked to expand his technique to more than just plastic transfers on cotton T-shirts. After much research and experimenting they developed a product that could be applied to any material and actually mimic the molecular make-up of that product!
Shortly after this discovery, David went to a salon for a haircut, and he was amazed to find many women in the salon were having their hair “thickened”, adding more hair by gluing it to their own! The hair was not great quality, it matted, tangled and fell out but even with these challenges women kept coming back to the salon for more.
David became enthralled by the possibility of creating a hair extension system where the hair didn’t fall out, or tangle. He developed a new bond made of synthetic polymers so similar to human hair that they actually mimicked “real hair”. Now he had the challenge of finding top quality hair to use with his extension system, which led him to the very exclusive temple hair in India. This hair is gathered in a long braid and cut off as a sacrifice to the temple, this ensures the cuticle remains intact on the hair, and is all running in the same direction. Great Lengths® hair is still processed coloured and blended by the hands of skilled highly trained individuals at their facility just outside of Rome, Italy.
Traditionally in hair salons or hair processing factories, bleaching substances are used to break up the pigment molecules in the hair stripping away the colour. Bleaches and peroxides can be very harmful to the hair structure, the more bleach or peroxide used, the more damage caused.
Great Lengths® uses a much gentler and consequently, much lengthier process to colour the hair. This process allows the hair structure to remain intact and healthy. David Gold used his connections in the textile industry to develop a solution to colouring the hair without damaging it. The method is the same as that used to colour cashmere wool in the gentlest of ways. The hair is soaked in a “de-pigment” bath where the natural colour is gently released over a period of about 15 days through a system of reverse osmosis. The hair is then soaked in a “natural” vegetable based colour bath where it absorbs the new colour molecules slowly and gently.
This process allows the hair to maintain its integrity and quality, ensuring the hair will withstand the most rigorous of lifestyles!