Market Studies « Lumina Services

By: Lumina Services  09-12-2011

Market Studies « Lumina Services

Market Studies

Lumina Services is the leading provider in British Columbia of market studies for both for-profit and not-for-profit organizations interested in the development of seniors’ housing projects

We can help you answer these questions:

  • What is the current and future demand in your area for seniors’ housing?
  • What is the nature of the demand? Does it arise from younger, more independent seniors, from older seniors who might require some services to remain independent, or from frailer seniors who require heavier care?
  • What are the different alternatives you might consider to meet the demand? What are the advantages and disadvantages of each?
  • What kinds of seniors’ housing projects have already been built in your housing market and how will you compete with the existing supply?
  • How big should your project be?
  • What would be the best mix of units?
  • What services and amenities should be included in your project?
  • What marketing approaches will maximize absorption?
  • Will you be able to market your project at high enough prices to warrant proceeding with the development process?
  • How can you reduce the development and operational risks you might face?

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