Maintaining the small or odd-lot shareholder accounts of individual shareholders can be costly and time consuming for an issuer. Reducing the number of small or odd-lot shareholders will not only reduce maintenance costs but also improve shareholder communication and outreach.
The primary objective of the program is to reduce the significant cost burden imposed on issuers by the maintenance of individual small shareholders. These costs can include, but are not limited to, the printing and mailing of: quarterly and annual reports, dividend cheques, proxy materials; as well as other overhead costs associated with maintaining these small or odd-lot shareholdings.
As Canada´s premier shareholder services and communications firm, Kingsdale will handle all aspects of material preparation and an outbound call campaign to reach small or odd-lot shareholders. Our experts will analyze, model and recommend the appropriate shareholder size threshold and communication strategy to maximize return on the solicitation effort.
Kingsdale will handle all aspects of the preparation, printing and mailing of an information package branded with the issuer´s logo that includes a letter of introduction, letter of transmittal, and instruction sheets explaining the disposition of their holdings. Kingsdale´s multi-lingual call centre agents will be available through a dedicated toll-free number to answer shareholder questions and provide regular feedback on shareholder sentiment. To further ensure the success of the odd-lot program, Kingsdale will execute an outbound call campaign to ensure that shareholders have received the information packages, and answer any questions they may have to assist in making an informed decision.