Transaction Communications | Kingsdale Communications Inc

By: Kingsdale Communications  09-12-2011
Keywords: Communications strategy, Proxy Contest

Whether you find yourself facing a routine meeting, a highly contested proxy contest, or an unsolicited take-over, your communications strategy must protect your reputation with stakeholders while addressing the immediate communications challenge. Kingsdale Communications moves quickly to develop:

  • Strategic messaging for proxy, circular and other critical communications
  • Transactional website to support the transaction 
  • Multimedia to effectively communicate your message to all stakeholder demographics 


Effective communication to shareholders is the key to winning any proxy contest. In a proxy contest, shareholders are not only asked to tender their shares - they are asked to vote their conscience. If your message is not effectively communicated to shareholders, you will not receive their vote. Often, one of the determining factors of a shareholder vote is the language and tone used in the proxy, circular or subsequent communications. The use of transaction-focused websites, video and podcast campaigns, and social media devices are becoming increasingly popular and effective in communicating a position.  Be it the management or dissident side, it is imperative that considerable thought be put into all methods of communication.


Friendly or hostile, M&A transactions require detailed and effectively designed communications that can be quickly re-engineered to remain accurate in this constantly changing environment. Kingsdale manages all aspects of the communications process to ensure that the message is both delivered to and understood by shareholders.

Keywords: Communications strategy, Proxy Contest

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