Executive Sandbox Innovation Consultants Inc - branding

By: Executive Sandbox  09-12-2011
Keywords: Marketing

What we can do for you:

A well-developed brand is a highly effective marketing tool for any company. It can increase marketplace acceptance, provide a competitive advantage, and position your company for rapid growth. A brand name should be easily remembered, legally protected, get the attention of the target market, and relate to the primary benefits of the brand. Brand names are developed for a company, division, product, service, Web site, slogan, or tag line. The Executive Sandbox ® offers a unique method of polling potential customer's brains resulting in knowing how your market will perceive your brand before you even release it.

Why hire us:

  1. You may not have in-house expertise;
2. You may not have enough resources in-house; and/or
3. You may need additional resources like our brain marketing edge to support your current in-house resources; and/or
4. You want to ensure your brand is positively received by your intended market.

Our role could include:

•  Developing a brand name;
•  Researching names from a what is likely to sell your perspective clients
•  Developing a strategy to introduce a brand such is the development and deployment of a marketing campaign

What you as the client could get:

•  Written definition of a target market for a brand
•  Development of a position statement about the brand.
•  Description of how a brand would be positioned in the marketplace.
•  Development of a brand name
•  Development of brand marketing communications  

How will you know we succeeded:

•  Success in sales and profits of a new brand developed
•  Customer and prospect feedback about the brand including frequency of recall of the brand name

Keywords: Marketing

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