What we can do for you:
A well-developed brand is a highly effective marketing tool for any company. It can increase marketplace acceptance, provide a competitive advantage, and position your company for rapid growth. A brand name should be easily remembered, legally protected, get the attention of the target market, and relate to the primary benefits of the brand. Brand names are developed for a company, division, product, service, Web site, slogan, or tag line. The Executive Sandbox ® offers a unique method of polling potential customer's brains resulting in knowing how your market will perceive your brand before you even release it.
Why hire us:
1. You may not have in-house expertise;
2. You may not have enough resources in-house; and/or
3. You may need additional resources like our brain marketing edge to support your current in-house resources; and/or
4. You want to ensure your brand is positively received by your intended market.
Our role could include:
• Developing a brand name;
• Researching names from a what is likely to sell your perspective clients
• Developing a strategy to introduce a brand such is the development and deployment of a marketing campaign
What you as the client could get:
• Written definition of a target market for a brand
• Development of a position statement about the brand.
• Description of how a brand would be positioned in the marketplace.
• Development of a brand name
• Development of brand marketing communications
How will you know we succeeded:
• Success in sales and profits of a new brand developed
• Customer and prospect feedback about the brand including frequency of recall of the brand name