Over time websites fall behind with best practices in internet marketing as well as your evolving business and marketing strategies. We help you update and optimize your website and can put website analytics and goal setting in place that provide you with the data, metrics and insights that help you stay on top of your game. And we can help you optimize your online marketing with your offline marketing and vice versa to make your marketing dollar go further.
Website Optimization Review
Search Engine Optimization (SEO) is all about getting your website found in the top when prospective customers search for information, solutions, products or services. We audit your existing website with a customer perspective and identify content opportunities that will help customers find you online. We’ll also take care of some of the technical SEO aspects.
A website is built with specific goals in mind. Analytics goals help you keep track progress in achieving your goals. While the amount of data that analytics programs provide can be overwhelming, we will do our best to keep it relevant and simple. We also do some ad hoc explorations to gain actionable insights on engagement, keywords and more. With the insights in hand we can pick our optimization battles.
User Experience Optimization
Usability is an often overlooked area of web design that has a tremendous impact on the effectiveness of your website in achieving its goals and most importantly, your customer experience of your brand. the increase in mobile visitors just added to the importance of usability. We help make it as easy and quick as possible for your website visitors to get the information they want and take action, converting leads into customers.
Goal Setting & Marketing Analysis
In addition to setting and online business goals we can analyze the effectiveness of your online marketing campaigns, learn from the findings and adjust strategy and tactics in a process of continuous improvement.
Serving visitors from different countries and in different languages requires some special considerations in design for usability and search optimization. We help your optimize your business website for international markets.
Online and Offline Optimization
Customers use a combination of online and offline touch points before they make a buying decision. We help you consider the buying path and leverage that understanding in your marketing and promotions.