Socially intelligent advertising by Charity Trucks.

Socially intelligent advertising by Charity Trucks. from Charity Trucks Ltd

By: Charity Trucks Ltd  10-04-2010
Keywords: advertising and marketing services, Branding, Charity

Charity Trucks Inc represents a new business model within the advertising industry that simultaneously helps charities, businesses and the planet.

 

Many charities depend on aging, inefficient and costly fleets of trucks to collect and deliver donated goods. Advertisers need a cost-effective and creative way to reach hearts and minds. The planet needs a way of diverting millions of tons of unwanted items away from landfills every year. Charity Trucks meets all three of these needs.


We provide new, fuel efficient trucks equipped with exclusive scrolling mobile billboards to charities such as Big Brothers Big Sisters for free. We even pay for their maintenance.

We sell advertising space on the trucks to Fortune 1000 companies who wish to promote their brand and raise their Corporate Social Responsibility (CSR) profile - simultaneously. The advertisers are recognized on our Charity Trucks for their community support, and their advertising costs are fully tax deductable.

In the traditional business model a company might contribute $1 to a good cause for every $3 spent on advertising their good deed. Charity Trucks offers a new paradigm. The very act of advertising on Charity Trucks IS the good deed and automatically promotes the advertiser as a good corporate citizen. 

It’s advertising that changes people’s lives!

Keywords: advertising and marketing services, Advertising Campaign, Branding, Charity, Corporate Social Responsibility, CSR