Building successful press relations requires time, planning, and constant reinforcement. It rests with an understanding of how journalists work and how information is communicated. It takes a long time to establish contacts and build relationships, we are not saying that we are old- but we are saying that we have a lot of experience in getting media coverage. Whether it’s a musical, a book launch, a hotel opening or a hard business story we know who to call.
Our experience has shown that a strategic plan provides the framework for employees and management to know where the company is going and what role they play in taking it there.
Our experience in the process and development of strategic planning is extensive and includes: competitive analysis, sales matrix analysis, development of mission and positioning statements, and the formulation of corporate/marketing objectives.
We believe that the community is the cornerstone of all activities. We understand and strive to interact with and manage the various publics that are intertwined with a project or organization. Community relations involve controlling the flow of information, both positive and negative, so as to maximize favorable opinion and minimize obstacles to success. The methods used to enact this control include media relations, newsletters, brochures, advertising, special events and personal interaction.
A good advertising campaign is built from the ground up. It begins with a clear understanding of the product, market, group, and, more importantly, the competition. From this we begin to build the “excitement and sizzle” of outstanding creative and the most effective advertising campaign.
Effective public consultation requires rigorous planning, efficient execution and excellent communications. The communications dimension of a public consultation is in fact crucial to its success. Our role in this process is to define the organization goals, develop sound strategies and facilitate the development of an effective finished product.
Social marketing eliminates the middlemen, providing brands with the unique opportunity to have a direct relationship with their customers. Because it cuts across conventional marketing organizational silos and budgets – PR, marketing, customer service, etc. – we ensure that all of these groups are brought into the loop of campaign development. Social media can help square the circle around bought, owned and earned media. Our social media specialist dedicates her time to making sure our clients are on everyone’s radar.
Design and Production
Bridge Communications is capable of producing virtually all media components suitable to special events and public consultation/communications process, including:
We are strong believers in consultation as it is the embodiment of two-way conversations and should contribute to the decision-making process. We utilize a variety of processes that are appropriate for each project. We are constantly updating ourselves in new methods and constructive ways of reaching the various publics.
Our experience in facilitation enables us to encourage collaborative problem solving, brain storming, planning, consensus building and at times conflict resolution. Our role can also be as learning or a dialogue guide who assists a group in thinking deeply about its assumptions, beliefs and values and about its systemic processes and context. We keep abreast of the latest techniques of facilitation and are known for our dynamic and well lead meetings.