Market Research: One of the common denominators of successful cleantech startups and early-stage ventures is that they are fiercely market driven. Whether product specific, market specific or company-wide, business and marketing plans must be based on market intelligence about the target sector, markets, competitors and trends. AltaTerra can help you gain a thorough understanding of your chosen market space and methodically plan penetration and growth strategies to maximize your marketing, selling and business development efforts.
Marketing Plans: Once market research has been conducted, a marketing plan delineates the company’s objectives and strategy and the returns these activities are expected to produce in serving the targeted markets. Marketing plans include, among other things, information about the product/service and how it is priced, promoted and distributed. AltaTerra can help you put a marketing plan together detailing action programs, budgets, sales forecasts and strategies to ensure that your product launch or market expansion efforts are fully capitalized.
Innovation: At AltaTerra, we place specific importance on innovation as a driver of productivity, growth and profit. Incremental improvements and revolutionary developments represent the single most important driver of value, performance and growth. AltaTerra can take your ideas and help systemize a process of continuous improvement for existing technologies and delineate a critical path for the application and commercialization of new technologies.
Communication: At AltaTerra, we also place specific importance on communication as a means to create awareness and fuel growth. Regardless of how innovative your product/service might be, it cannot drive value unless the market knows about it. What meaning is assigned to your company/product/service and how it is understood, is highly dependent upon the art of how it is conveyed. AltaTerra offers a variety of communication services ranging from product, investor, financial and crisis public relations to help you communicate with and increase awareness among your existing and potential stakeholders.