Video Marketing « «

By: Virtually Inspired Marketing  09-12-2011
Keywords: Video

Video Marketing « «

This article has been republished (and edited for brevity) by Virtually Inspired Marketing to help guide existing and potential clients through the complexities of using Video as a tool for promoting business. If you have any questions about how suitable Video Marketing could be for your business, please contact us.

If you’re still undecided whether to start using video marketing strategies for your business online, here are 10 benefits of video marketing that may convince you.

  1. Higher conversion rates - Video sales pages have higher conversion rates than text sales pages. It is estimated that websites that contain video convert more than double compared to normal websites. If you add videos to your website and your sales pages you will notice an increase in the number of people who end up doing business with you.
  2. Higher viewing rates – over 50% of people who watch a video will watch it to the end compared to the paltry 10% who will read the entire text on a website. Indeed most people will skim over a block of text, yet people can’t skim over a video. Video is therefore a more effective way to get your entire sales message across and get it fully understood.
  3. Leverage – the number of people you can reach with video can reach into thousands and even hundreds of thousands in a very short period of time. Some YouTube videos even have over a million views. That kind of traffic on your text website would probably crash your server, but can be easily handled on social media sites like YouTube or Facebook.
  4. Greater interest - video piques the interest of your website visitors more than a block of text and it has been proven that people will be more willing to spend 5 minutes watching a video than 5 minutes reading a block of text.
  5. Positions you as an expert - video enables you to present yourself as an expert in your field because a personal appearance builds a level of credibility that makes your business look more professional. Also it gives you an edge over your competitors because not many business owners are utilizing video as part of their marketing strategy.
  6. Personal levels of engagement - online marketers are often accused of being faceless and impersonal. Video marketing helps to solve this problem as it allows you as a business owner to connect on a personal level with your audience. They get to know how you look, how your voice sounds, your character, sense of humor, your outlook and approach, amongst so many other features. Video marketing really works well for businesses that are service-oriented as people like to do business with people they like, know and trust.
  7. Traffic to your website – video marketing is a fantastic way to drive traffic to your website. If you have just set up a new website or your current website lacks a lot of traffic, you can produce quality and content rich videos, upload them to public sharing sites like YouTube or to your social media accounts like Facebook and include a strong call to action that drives viewers to your website.
  8. Speed – video marketing is one of the easiest and fastest ways to create content for your business website. With simple, readily available and inexpensive equipment, one can easily create a 5 minute video for your business.
  9. Helps your SEO - if you’ve been struggling to rank your site better for certain keywords, video can help you achieve better rankings because video rankings are less competitive yet contribute to a websites overall ranking. Plus, after submitting a video to a site like YouTube, it can easily get high rankings in a day or two or sometimes in a matter of hours.
  10. Builds trust – by continually producing videos and getting your face out in front of your customers and prospects, you can easily create a higher level of trust than with other forms of content creation. As people get used to watching your videos and seeing you on screen, they feel they are actually getting to know you better and feel comfortable trusting you when you make a sales pitch leading to higher conversion rates.

Keywords: Video

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