Local Search « « virtuallyinspiredmarketing.com virtuallyinspiredmarketing.com

By: Virtually Inspired Marketing  09-12-2011
Keywords: Online Marketing

Local Search « « virtuallyinspiredmarketing.com virtuallyinspiredmarketing.com

Local search refers to looking for a company or service in your local area.  In the past the Yellow Pages was where everyone went, now the internet has taken over first place.

One of the less obvious benefits of local online marketing is that it’s much easier to rank in the search engine results pages (SERPs) when you add a location to your keywords.  Suddenly, instead of millions or billions of competing web pages, you cut your competition down to a point where it’s actually quite easy to get ranked on page 1 of the SERPs.

First place you go to look for local business info

Interestingly, online search is the first option for all three major age groups.

Age: 55 and older

  • 56% look online first
  • 41% look offline first

Age: 35 to 54

  • 69% look online first
  • 27% look offline first

Age: 18 to 34

  • 81% look online first
  • 12% look offline first

The study indicates that most consumers rely on multiple sources of information. Only 14% of people who start at a search engine when looking for local businesses don’t also look for info elsewhere, too. Cell phones and social media are still small, but they’re growing as secondary sources of local info.

Local and Social

The survey asked, “Are you more likely to use a company if you can find their info on a social networking site?”

  • 69% say yes
  • 13% say no
  • 18% are neutral

How are consumers finding local businesses on social networking sites?

  • 56% — company pages (i.e. Facebook pages, social profiles, etc.)
  • 55% — recommendations from friends
  • 48% — via promotions

What do consumers want local businesses to do on social networking sites?

  • 81% of consumers want the business to respond to posts/messages (from fans/followers)
  • 78% want to see promotions
  • 74% want to see regular posts
  • 66% want to see pictures

What about reviews and ratings?

  • 60% of respondents say they’re important
  • 78% of social networkers say they’re important
  • 71% of mobile users say reviews are important

Keywords: Online Marketing

Contact Virtually Inspired Marketing


Print this page

Other products and services from Virtually Inspired Marketing


Lead Capture « « virtuallyinspiredmarketing.com virtuallyinspiredmarketing.com

A realtor may be able to make a deal with a cabinet maker where the realtor offers a discount offer for new cabinets to his list and the cabinet maker splits the profits of those sales with the realtor. This is accomplished by providing your subscribers with relevant information that addresses their needs, which, of course, your service or product provides a solution.


Video Marketing « « virtuallyinspiredmarketing.com virtuallyinspiredmarketing.com

Builds trust – by continually producing videos and getting your face out in front of your customers and prospects, you can easily create a higher level of trust than with other forms of content creation. This article has been republished by Virtually Inspired Marketing to help guide existing and potential clients through the complexities of using Video as a tool for promoting business.


Marketing with Mobile Apps for Businesses virtuallyinspiredmarketing.com

Business owners everywhere are seeing the future of Apps, and the value in having a Mobile App for your business, increasing your Brand visibility, customer loyalty, promotional ability and overall interaction with your customers. Virtually Inspired Marketing will show you how to harness the power of the smart phones that most of your customers are carrying with them ALL THE TIME.


Services « « virtuallyinspiredmarketing.com virtuallyinspiredmarketing.com

Our primary objectives are to build your online marketing program incrementally to control costs, integrate all the elements for the most powerful effect and greatest results and accomplish this with zero extra work on your part. Strategy & Planning – Developing a custom approach for your business to leverage the new online social media and mobile marketing platforms.