Getting the pieces of the marketing puzzle onto the table…
Whether your objective is increasing market share or taking advantage of new market opportunities, a comprehensive marketing plan details the activities that must be undertaken to achieve specific outcomes and make your marketing dollars work harder.
In the case of new market opportunities, in-depth research helps to determine the best methods for reaching potential buyers.
Market Segmentation & Prioritization
Customer Buying Habits & Preferences
Company/Product Positioning & Branding
Strategies for Pricing, Differentiation, Distribution, Communication, Advertising & Promotion…
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