Finding the right solutions…
Database marketing doesn’t need to be expensive or sophisticated to provide benefits. Small and medium-sized businesses can harness the power of a relational database to target their market with surgical precision.
Desktop database marketing has yielded these benefits for our clients:
Savings of 136-man days through improved collateral distribution management. Results: more accurate and timely distribution leading to greater customer satisfaction; results-tracking enabled benchmarking leading to improvements in ROI.
40% Reduction in collateral material waste: $70,000 annual savings.
$6,000 annual savings through de-duplication of multiple mailing lists.
Fixing the problems…
Getting access to good-quality detailed data provides and opportunity to diagnose and correct problems. We have experience helping clients access and use data for greater marketing intelligence.
If you’re thinking about automating your sales and marketing department now is the time to begin preparing. The very first step is looking at your data. In our years of dealing with small and mid-sized companies we have found very few with clean data. We can get your data cleaned up and ready for you to take the next step be it Sales Force Automation (SFA), Customer Relationship Management (CRM), or other marketing automation software solutions.
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