step process

By: B2b Marketing ~ Moen Consulting  09-12-2011
Keywords: Marketing, B2B Marketing

Industrial B2B Marketing ~ MOEN Consulting | Vancouver BC Canada |  Our 3-Step Process for Strategic Market Planning - Industrial B2B Marketing ~ MOEN Consulting

Assemble the puzzle…

HOW WE WORK
Our approach is collaborative. We partner and work together with you to gather the relevant facts about your business, then we apply our expertise. Our 3-step process leads to the identification of key objectives so you can focus your resources on getting results that will increase your bottom line.

Step 1

SITUATIONAL ANALYSIS
During the initial phase we review your previous marketing efforts and conduct our own research. Through these activities we gain an understanding of the strengths and weaknesses of your company and its products, and perspective on how your business fits into the market and competitive landscapes. A summary report of our findings is discussed with you and the direction for the second phase is agreed upon.

Step 2

MARKETING PLAN
The Marketing Plan identifies specific goals and outlines the strategy and tactics for achieving them. We include explanations and implementation details for all actionable items. The plan is designed to concentrate resources on opportunities that represent the greatest potential return in the short-term, with the underlying goal of funding future activities from additional revenues generated.

Step 3

IMPLEMENTATION & ONGOING ASSISTANCE
We provide hands-on support until the program is fully implemented. After implementation you have the option of engaging us to keep things running smoothly during the early stages until results have been successfully achieved.

Step one or all three…your option

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Keywords: B2B Marketing, Marketing

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09-12-2011

Industrial B2B Marketing ~ MOEN Consulting | Vancouver BC Canada |  Marketing Personnel Development - Industrial B2B Marketing ~

While we don’t offer recruitment as a stand-alone service, we have helped clients find excellent marketing people to carry out activities for programs of our own design. Functioning as a sounding-board and resource, we mentor and guide your employees to help them develop strengths that will improve your company’s marketing edge.