The lighting environment in 2006 has fundamentally changed also. The box stores attempted, but did not succeed in destroying the lighting showrooms in the early days of the new millennia. Slowly, lighting companies, now importers, have brought different benefits to the lighting showrooms. Some have brought price, others fashion and still others commodity value. In turn, the showrooms have once again flourished. Today, lighting showrooms compete shoulder to shoulder with big box stores, and competition between them serves the Canadian consumer with a variety of choices for their lighting needs.
In 1994, Dominion Ventures changed its name to DVI Lighting. This change came about as DVI itself changed. With over 80 staff in Toronto, 40 sales representatives across North America, and full time staff in China overseeing over a thousand workers at the assembly facilities there, DVI has become a major player in the lighting industry in Canada as well as entering the teeming waters of the American market. As always, our commitment to design and fashion is pushing us ever forward. New and innovative products are always in development and DVI is committed to bringing Canadians another “golden age” of lighting.