Lux Insights - Services

By: Lux Insights  09-12-2011
Keywords: Marketing, Surveys, Research Consulting

Lux offers a wide range of research services from ethnography to complex global brand trackers to competitive intelligence. We are just as comfortable with B2B projects as we are B2C. And, we often contract out as research and marketing consultants.

Sometimes our clients know exactly which service they want but, more often they look to us to determine the best research program and appropriate methodologies.


Our principals are two of the top moderators in the Pacific Northwest – moreover, we are able to offer our clients the choice of a highly accomplished male or female moderator. We provide..

  • Focus groups and moderated workshop sessions
  • One-on-one telephone and in-person interviews
  • Ethnography and shop-alongs
  • Lux Labs for Start-Ups


From complex multi-variate studies to basic gen pop surveys, Lux conducts quantitative research using the following methodologies..

  • Online surveys (including custom panel development)
  • Telephone surveys
  • Intercepts

Research Consulting

Lux is often contracted to work onsite with our research and marketing clients. We provide..

  • On-site project management
  • Temporary staffing for research and marketing departments
  • Training for client employees
  • Facilitation

Competitive Intelligence

Lux also conducts secondary research for clients in the
form of..

  • Environmental scans and market analysis
  • Competitive/SWOT analysis
  • Literature and web searches

Keywords: Marketing, Research Consulting, Surveys

Other products and services from Lux Insights


Lux Insights - Consulting

In 2010, Lux was contracted to fulfil the VP, Brand Strategy role for a casual-dining restaurant chain. We worked alongside the chainâ??s marketing department to do a brand audit involving research with franchisees, management and customers. Lux then hired and worked with a brand strategy firm to develop a new brand direction for the Chain.


Lux Insights - Qualitative

From c-suite executives to health professionals to real estate buyers, we are experienced in conducting in-person and telephone interviews across a variety of sectors. From concept exploration to disaster checking, our moderators are experienced in uncovering and exploring participantsâ?. In their combined two decades of experience, Lux principals have moderated hundreds of groups around the world.


Lux Insights - Quantitative

We also do all types of multivariate analysis (discrete choice modelling. Not-for-profit research (membership, program evaluation. Advertising research (evaluation and effectiveness.


Lux Insights - Lux Labs

We know that Start-Ups do not usually set aside budget for research and often rely on their friends and colleagues for advice about their target marketâ??s needs. It is only by engaging with the target market that Start-Ups can truly understand whether or not they are on the right track. We are strong proponents of the Lean Start-Up Methodology and encourage our clients to â??get out of the building.â?.