Lux Insights - Quantitative

By: Lux Insights  09-12-2011

Lux is experienced in all types of quantitative studies including..

  • General usage and awareness studies
  • Brand design, brand health and brand tracking
  • Customer satisfaction/experience tracking
  • Product testing (concepts, new products, packaging, advertising)
  • Pricing research o Usability
  • Segmentation
  • Advertising research (evaluation and effectiveness)
  • Not-for-profit research (membership, program evaluation)
  • Public opinion polling
  • Business to business studies
  • We also do all types of multivariate analysis (discrete choice modelling, structural equation modelling etc.)

Other products and services from Lux Insights


Lux Insights - Consulting

In 2010, Lux was contracted to fulfil the VP, Brand Strategy role for a casual-dining restaurant chain. We worked alongside the chainâ??s marketing department to do a brand audit involving research with franchisees, management and customers. Lux then hired and worked with a brand strategy firm to develop a new brand direction for the Chain.


Lux Insights - Qualitative

From c-suite executives to health professionals to real estate buyers, we are experienced in conducting in-person and telephone interviews across a variety of sectors. From concept exploration to disaster checking, our moderators are experienced in uncovering and exploring participantsâ?. In their combined two decades of experience, Lux principals have moderated hundreds of groups around the world.


Lux Insights - Services

Sometimes our clients know exactly which service they want but, more often they look to us to determine the best research program and appropriate methodologies. From complex multi-variate studies to basic gen pop surveys, Lux conducts quantitative research using the following methodologies.. Lux offers a wide range of research services from ethnography to complex global brand trackers to competitive intelligence.


Lux Insights - Lux Labs

We know that Start-Ups do not usually set aside budget for research and often rely on their friends and colleagues for advice about their target marketâ??s needs. It is only by engaging with the target market that Start-Ups can truly understand whether or not they are on the right track. We are strong proponents of the Lean Start-Up Methodology and encourage our clients to â??get out of the building.â?.