From concept exploration to disaster checking, our moderators are experienced in uncovering and exploring participantsâ perceptions, behaviours, needs and wants. In their combined two decades of experience, Lux principals have moderated hundreds of groups around the world.
From c-suite executives to health professionals to real estate buyers, we are experienced in conducting in-person and telephone interviews across a variety of sectors. We can manage the entire recruitment and appointment-making process for interviews or, leave that to you, and focus on guide design and interviewing only.
Ethnography and Shop-Alongs
Sometimes, the best insights are uncovered by spending time with our research participants in their environment. We have conducted ethnographic and shop-along sessions in participantsâ homes and communities, in grocery stores, restaurants and other retail environments. Our deliverables often include edited video footage.