Lux Insights - Qualitative

By: Lux Insights  09-12-2011

Focus Groups

From concept exploration to disaster checking, our moderators are experienced in uncovering and exploring participants’ perceptions, behaviours, needs and wants. In their combined two decades of experience, Lux principals have moderated hundreds of groups around the world.

One-on-one Interviews

From c-suite executives to health professionals to real estate buyers, we are experienced in conducting in-person and telephone interviews across a variety of sectors. We can manage the entire recruitment and appointment-making process for interviews or, leave that to you, and focus on guide design and interviewing only.

Ethnography and Shop-Alongs

Sometimes, the best insights are uncovered by spending time with our research participants in their environment. We have conducted ethnographic and shop-along sessions in participants’ homes and communities, in grocery stores, restaurants and other retail environments. Our deliverables often include edited video footage.

Other products and services from Lux Insights


Lux Insights - Consulting

In 2010, Lux was contracted to fulfil the VP, Brand Strategy role for a casual-dining restaurant chain. We worked alongside the chainâ??s marketing department to do a brand audit involving research with franchisees, management and customers. Lux then hired and worked with a brand strategy firm to develop a new brand direction for the Chain.


Lux Insights - Quantitative

We also do all types of multivariate analysis (discrete choice modelling. Not-for-profit research (membership, program evaluation. Advertising research (evaluation and effectiveness.


Lux Insights - Services

Sometimes our clients know exactly which service they want but, more often they look to us to determine the best research program and appropriate methodologies. From complex multi-variate studies to basic gen pop surveys, Lux conducts quantitative research using the following methodologies.. Lux offers a wide range of research services from ethnography to complex global brand trackers to competitive intelligence.


Lux Insights - Lux Labs

We know that Start-Ups do not usually set aside budget for research and often rely on their friends and colleagues for advice about their target marketâ??s needs. It is only by engaging with the target market that Start-Ups can truly understand whether or not they are on the right track. We are strong proponents of the Lean Start-Up Methodology and encourage our clients to â??get out of the building.â?.