We know that Start-Ups do not usually set aside budget for research and often rely on their friends and colleagues for advice about their target marketâs needs. This is by no means objective research.
We are strong proponents of the Lean Start-Up Methodology and encourage our clients to âget out of the building.â It is only by engaging with the target market that Start-Ups can truly understand whether or not they are on the right track. We designed Lux Labs to help Start-Ups listen to their target market and to help them pivot sooner rather than later.
Using a variety of recruiting techniques, Lux will pull together your potential customers and engage them on whatever stage you are at: concept creation, product development, feature prioritization or usability. A Lux lab is held in a relaxed, informal but fully wired setting.
Lux Labs are powerful, insightful and affordable.