Lux Insights - Consulting

By: Lux Insights  09-12-2011
Keywords: Market Research, Research Consulting

Research Consulting

We are just as comfortable working alongside our clients at their offices as we are working in our own. We are often asked to go beyond market research and provide our skills and insight in other areas of marketing. For example..

  • In 2010, Lux was contracted to fulfil the VP, Brand Strategy role for a casual-dining restaurant chain.  We worked alongside the chain’s marketing department to do a brand audit involving research with franchisees, management and customers.  Lux then hired and worked with a brand strategy firm to develop a new brand direction for the Chain.
  • We are currently consulting on the largest needs-based study ever done with seniors in North Vancouver.
  • We are a strategic consulting partner for a large public corporation in BC.


Research Education

Lux can also provide hands-on instruction for market research. This can take any form from informal meetings and seminars to full day workshops. The content can be based on your current research problems or market research principles in general.

Keywords: Market Research, Research Consulting

Other products and services from Lux Insights


Lux Insights - Qualitative

From c-suite executives to health professionals to real estate buyers, we are experienced in conducting in-person and telephone interviews across a variety of sectors. From concept exploration to disaster checking, our moderators are experienced in uncovering and exploring participantsâ?. In their combined two decades of experience, Lux principals have moderated hundreds of groups around the world.


Lux Insights - Quantitative

We also do all types of multivariate analysis (discrete choice modelling. Not-for-profit research (membership, program evaluation. Advertising research (evaluation and effectiveness.


Lux Insights - Services

Sometimes our clients know exactly which service they want but, more often they look to us to determine the best research program and appropriate methodologies. From complex multi-variate studies to basic gen pop surveys, Lux conducts quantitative research using the following methodologies.. Lux offers a wide range of research services from ethnography to complex global brand trackers to competitive intelligence.


Lux Insights - Lux Labs

We know that Start-Ups do not usually set aside budget for research and often rely on their friends and colleagues for advice about their target marketâ??s needs. It is only by engaging with the target market that Start-Ups can truly understand whether or not they are on the right track. We are strong proponents of the Lean Start-Up Methodology and encourage our clients to â??get out of the building.â?.